In 2019, the marketing landscape is dramatically different from what it was just a few short years ago. As such, it might be time to redevelop your strategy to continue expanding your reach and developing customer trust. There are a few ways to do this, but the simplest approach is to overhaul your online presence.
Let’s take a look at three ways you can increase engagement with your customers.
Customise your website
Websites age quickly, and developing your own site on a budget can be problematic for a number of reasons. Primarily, free or low-cost web platforms will be hugely limited in the way you can customise them, so you will have to fall back on templates which generally aren’t perceived as having a professional aesthetic
A customised website will be tailored specifically to you, which will establish credibility and give you full control over the site. You can reach a wider audience, take queries around the clock, and save yourself time by having essential information about your services published on the web. This will help potential clients to understand your services and why they should work with you.
Utilise PR strategies
Press releases are an excellent PR strategy for boosting business presence. A well written press release goes a long way towards establishing you as a leader in your field, and good distribution means you can spread the message far and wide.
Whether you’re sharing industry news, case studies or achievements, or promoting an event, getting the message out about your business is one the best ways to access new revenue opportunities.
Create quality online content
Regularly posted content is one of the best ways to drive traffic to your new website. The key to success in this area is through producing engaging copy that is optimised for search. Search engine optimisation (SEO) is a technique that helps your content appear higher in Google searches. The articles will typically be about your business, your industry and your community, and while you’ll host these articles on your website to attract traffic, you can also share them on social media to provide your network with relevant information that ties back to your services.
How we can help
Finsure have an expert marketing team that can help you build a new website, create press releases and generate content tailored to your business. These services are custom tailored to your needs, and our rates are extremely competitive. Are you ready to take your broker career to the next level? Get in contact with us today.